“It’s in your bones. The tone and the way you delivered the vocals really showed me an understanding of, you know, rock ’n’ roll music. Knowing that you know it, is enough for me to be like, ‘This dude is awesome. He’s going to be different than anybody on the show.” — Adam Levine
NASHVILLE, Tenn. — Fresh off his breakout run on NBC’s The Voice Season 29, earning
Adam Levine’s chair turn, Muscle Shoals singer-songwriter Bay Simpson releases his
nostalgic rock single “Too Good to Be True” on April 10, 2026. Written as a reflection on growing up in the early 2010s, the song captures the realization that some of life’s most meaningful moments are only understood after they’re gone.
Simpson’s journey on The Voice made a lasting impression on Adam Levine, who said: “It’s in your bones. The tone and the way you delivered the vocals really showed me an understanding of rock ’n’ roll music. Knowing that you know it, is enough for me to be like, ‘This dude is awesome. He’s going to be different than anybody on the show.’”
At just 20 years old, Simpson earned his first major cut when Kid Rock recorded his song
“Never Enough,” signaling early that his songwriting carried weight well beyond his years.
What if you could step back into the summer that changed everything? For Bay Simpson, that question sits at the heart of his new single, “Too Good to Be True.”
“To me, this song is ultimately about not knowing what you had until it’s gone. It’s an anthem for late ’90s babies like me who were in high school in the 2010’s, and grew up in a rapidly evolving world. A world with an aged physical appearance, but consumed by new technology. I wrote it because I felt like I had something to say about my youth, that I had never told anyone.”
Written by Bay Simpson alongside hitmakers Brian Maher, known for Justin Moore’s chart-toppers “Small Town USA” and “Til My Last Day,” with additional cuts by Taylor Swift, Jackie Lee, and Gwen Sebastian; and James LeBlanc, whose songwriting credits include Martina McBride, Bryan White, Rascal Flatts, Kenny Chesney, and Thompson Square, the
track’s refrain, “It was too good, too good to be true,” lands like a punch to the chest. The lyrics capture the thrill and sting of growing up, delivering a wave of nostalgia that is impossible to ignore and a reminder that while some chapters of life are gone forever, their impact lasts a lifetime.
Simpson adds, “I didn’t enjoy high school when I was in it, but when I look back now, I miss it. I hope that this song evokes a similar reaction from listeners. An appreciation for the times we had, and also a bit of bittersweet remorse that our youth is further away each and every day.”
Simpson also shares a remarkable connection to music history. His mother’s grandfather’s aunt was Elvis Presley’s grandmother, making the King of Rock ’n’ Roll his distant cousin and tying his story to one of the most iconic musical legacies of all time.
His unforgettable Voice audition even came down to the wire, with a single chair turn from Adam Levine at the final note, propelling Simpson into national recognition and introducing audiences across the country to a voice rooted in the rich musical traditions of Muscle Shoals.
“Too Good to Be True” is more than a song. It is an emotional time capsule that captures the rush, heartbreak, and reflection of growing up, while showcasing Simpson’s grit, powerful vocals, and deeply personal storytelling.
Bay Simpson Revives Rock n’ Roll with “The Waiting” | The Voice Blind Auditions | NBC For more information on Bay Simpson and to follow him, please visit
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About Bay Simpson
Authentic songwriting grounded in the roots of Alabama
Born and raised in the legendary music town of Muscle Shoals, Alabama, Bay Simpson grew up with music in his blood. Raised around the studio and the stage, Bay learned early what it meant to pour heart, grit, and truth into a song. By his mid-20s, he had already lived a lifetime of music, earning the kind of experience most artists don’t see until much later in their careers.
Bay also gained national recognition as a contestant on The Voice, where he earned a spot on Team Adam Levine. His time on the show introduced his powerful vocals and authentic storytelling to a national audience, further solidifying his reputation as a compelling live performer.
At just 20 years old, Bay got his first major break as a songwriter when Kid Rock recorded and released his song “Never Enough.” That early success fueled years of touring, writing, and fronting his country-rock band, Outlaw Apostles, where he shared stages with legends including Dwight Yoakam and Jamey Johnson. Those years on the road shaped his sound, raw, soulful, southern, and unmistakably his own.
Now stepping into the spotlight as a solo artist, Bay Simpson is ready to carve his own path. With each song and every show, he brings authenticity, a powerful voice, and the spirit of Muscle Shoals to the forefront. This is a new chapter, one built on passion, resilience, and a lifelong love of music. Bay Simpson is just getting started.
