TORONTO, ON. January 13, 2025 – Incredible Group, a prominent distributor and manufacturer specializing in lifestyle trends, toys and licensed products, is bringing the latest and greatest novelties to New York Toy Fair like never before! Moving into a larger space for 2025, the powerhouse company will be showcasing trendy new releases at booth #2057 including licensed Mondelez International, Jelly Belly, Bazooka Companies Inc, The ICEE Company, Dippin’ Dots LLC and Candy Dynamics, Inc, fidget toys under their in-house Squishi line, eye-catching room decor, active play and general novelty items!
Licensed Squishi Line:
In early 2023, Incredible Group redefined the fidget toy trend with licensed squish toys that evoked a truly multi-sensory experience, driven by nostalgia! Its initial launch of Jelly Belly™ Squishi Toys paved the way for what has become a robust Squishi Toy portfolio, featuring brands like Sour Patch Kids™, Oreo™ and Swedish Fish™. Building on these licenses, Incredible Group has even more sweet and nostalgic brands to squish your hands around in 2025! From ICEE™ to Ring Pop™ to Bazooka Joe™, and MORE!
General Novelty:
Giving even more reason to get a grip, Incredible Group will display their novelty items, including Squishi Axolotl, Squishy Steam Bunz, Squishy Stetchi Animals, OMG! Kawaii Stickies and more! The new releases are designed to deliver on endless entertainment and satisfaction with eye-catching designs and calming play patterns.
Active Play:
From the incredible Silent Basketball to Popper Blaster, Toy Fair attendees are in for some active and entertaining fun. Perfect for indoors or outdoors family-fun!
Lifestyle Decor:
Incredible is bringing its expertise in trends and entertainment to our living spaces with the NEW Glitter lamps, Volcano lamp, Jellyfish lamp, Neon room lights and more! If you’ve got a space to decorate and a style to satisfy, this booth is your go-to!
“Our catalog of fun is best experienced hands on, which is why we’re so excited to be able to showcase our latest lines at this year’s New York Toy Fair,” said Saul Sacks, President of Incredible Group. “With our new licenses and classic toys, we know there’s something for everyone.”
Incredible Group will be at the New York Toy Fair at the Jacob K. Javits Convention Center in booth #2057
from March 1, 2025 to March 4, 2025 showcasing the latest from their fan-favorite lines, including:
Licensed Squishies:
- Sour Patch Kids™
- Swedish Fish™
- Oreo™
- ICEE™
- Dippin’ Dots™
- Bazooka Joe™
- Ring Pop™
- Peeps™
- Jelly Belly™
Generic Novelty
- Balloon dog
- Squishi axolotl
- Squishi Steam Bunz
- Super Stretchi Animals
- OMG! Kawaii Stickies
- And more
Active Play:
- Silent Basketballs
- Popper Blasters
Lifestyle Décor
- Glitter lamp
- Volcano lamp
- Jellyfish lamp
- Neon room lights
For more information, please visit incrediblegroup.com and follow @Incredible.Play! For interviews with an Incredible Group representative, booth tours, and media inquiries, please reach out to Marinee Sirob, Incredible’s media representative, at marinee@chizsix.com.
About Incredible Group
Established in 2002, The Incredible Group is a North American brand that has grown to become a prominent and trusted leader in impulse items, licensed toys and promotional incentive products. The Incredible Group is the parent company of Incredible Play, Incredible Novelties, and Incredible Incentives. Incredible Play brings the fun as a distributor, wholesaler, licensor, and inventor, of the best in toys, games, outdoor, and more to our retail partners. Incredible Novelties is home to the latest trends for the hottest events, swag bags, and impulse items for retailers and event planners. Incredible Incentives provides fresh, unique, and customized promotional items making a bold statement for your brand. For more information, visit https://incrediblegroup.com/
