New York, NY (February 19, 2025) – The British Music Embassy (BME) is returning to SXSW in Austin to spotlight some of the leading musical talent from the UK, including acts such as Alt Blk Era, Big Special, Confidence Man, Man/Woman/Chainsaw, Mary in the Junkyard, Sam Ryder and Steam Down. Now in its 17th year, the BME will feature 80 performances,…