Hip-hop legend Snoop Dogg is back with his new album 10 Til’ Midnight, out now via Death Row Records/gamma.. The icon pulls together a wide range of collaborators, including Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, with production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermon, YoungFyre, and Snoop himself.
Across 14 tracks, Snoop Dogg moves effortlessly through different sounds, guiding listeners on a journey that showcases his range, taste, and mastery of the West Coast aesthetic. The album opens with the focus track “Step,” featuring Swizz Beatz. This groove-driven track lands everywhere from the club to the streets, immediately establishing Snoop’s ability to make any sound his own. He continues the momentum with “Lied 2 U,” a spacey, atmospheric track produced by long-time collaborator Pharrell Williams. From there, he shifts into gritty street anthems like “Pop My Shit” featuring Trinidad James and “Bread Under the Bed,” produced by Rick Rock, where hard-hitting basslines and sharp production sit beneath Snoop’s signature braggadocious flow. On “Dogg Whattup Doe,” he taps in with Detroit’s Peezy over a smooth, layered beat, trading styles effortlessly. It’s a natural link-up that shows how easily he can connect different cities and generations. With tracks like the recently released “Stop Counting My Poccets” and “Leave That Dogg Alone,” Snoop addresses the headlines head-on, reflecting on his successes while calling out the hypocrisy of those who throw stones without recognizing the legacy he has built and the work he has put in. The album closes with “QTSAMYAH,” featuring October London, a commanding finale that reinforces Snoop’s enduring presence and the value of consistency, craft, and respect over fleeting trends.
At its core, 10 Til’ Midnight is about timing, perspective, and knowing exactly where you stand. “We’re all standing right there every night, ten minutes away from who we’re gonna be next,” Snoop says, framing the project around brotherhood, growth, choices, and constantly looking towards what comes next.
The album arrives alongside a short film directed by Luis De Pena and Yaslynn Rivera, available to stream on YouTube. Shot primarily in black and white with striking red and blue accents, the film draws inspiration from classic West Coast gangster cinema. It stars fellow West Coast artists Ray Vaughn, G Perico, Hitta J3, and Austin-based artist BLK ODYSSY, and follows two brothers, both portrayed by Snoop, on opposing paths as a heist spirals out of control. Through the film, Snoop emphasizes the importance of brotherhood and collaboration, showing how creatives from different backgrounds can come together to achieve success and foster unity within their communities.
STREAM/DOWNLOAD 10 TIL’ MIDNIGHT HERE
WATCH THE 10 TIL’ MIDNIGHT SHORT FILM HERE
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