All Photos by Samantha Ysaguirre 📸 Paramount+ returned to SXSW 2026 with its annual activation, The Lodge, at Clive Bar on Rainey Street. This was my first year experiencing it, and the streaming giant made it worth the wait, blending its Western dramas with high-profile live sports on its platform.…
Seven-member Japanese dance and vocal group KID PHENOMENON made their U.S. performance debut at SXSW this past March. Comprising Kensuke, Kota, Soma, Rui, Tsubasa, Shunnosuke, and Kohaku, the group takes pride in crafting a sound they call “TOKYO NEO POP.” This electronic-pop mix takes influence from anime and gaming, which…
AUSTIN, Texas — South by Southwest® (SXSW®) today announced the dates for its 2027 event in downtown Austin: March 13–21, 2027. SXSW EDU will take place March 13–16, followed by SXSW Conferences & Festivals from March 15–21, spanning Innovation, Music, Film & TV and Comedy. SXSW 2027 dates are designed to bring together leading voices across education,…
Crunchyroll made its presence known at SXSW with its first activation of the weekend: Sentenced to be A Hero: Teoritta Doll Activation. Set up inside the Omni Hotel, it was perfectly placed for attendees like me who stopped in to pick up their badges but unexpectedly discovered a new anime…
I know this should have been done weeks ago but getting sick wasn’t on my bingo card. I got the Flu B a few days after SXSW and then food poisoning right after that. I want to say, DANG MY LUCK, but it is what it is. I’m doing much…
Austin, TX (March 2, 2026) — South by Southwest® (SXSW) closing night delivered an unforgettable celebration of Mexican music as FONO and Universal Music Mexico joined forces to present the MĂšSICA: NO BORDERS Showcase at Mala Fama. The electrifying event featured standout performances from Vivir Quintana, La Coreañera, Danny Felix, La Nueva Ola de Cumbia, and Moreno X4, highlighting…
When I first found out I was getting into SXSW this year, I was ecstatic. And with a music badge at that? Over the moon. I immediately started checking out the bands that would be there, focusing on international groups that are a rare sight in the United States. Irish…
March 18, 2026 | Austin, Texas — South by Southwest® (SXSW®) today announced the 2026 SXSW Film & TV Festival Jury and Special Award winners, honoring the superlative creativity and talent demonstrated by filmmakers and designers in the SXSW Film & TV program. Film & TV projects receiving Jury Awards were selected from…
Being prepared for SXSW is something that you shouldn’t take lightly. Many attendees for Austin’s South by Southwest festival think they need a badge and they are ready. Well, not to burst the bubble, but there is more to it than just a badge. Here are some steps many people…
MILWAUKEE (March 18, 2026) – Flavor isn’t something you add. It’s something you are. Today, Shake James, Summerfest and Visit Milwaukee are coming together as creative collaborators to unveil a tech-integrated 2026 Adidas capsule collection that captures the rhythm, flavor and forward momentum of Milwaukee right now. The collaboration was officially announced at SXSW in Austin, Texas,…