All Photos by Samantha Ysaguirre 📸 Paramount+ returned to SXSW 2026 with its annual activation, The Lodge, at Clive Bar on Rainey Street. This was my first year experiencing it, and the streaming giant made it worth the wait, blending its Western dramas with high-profile live sports on its platform.…
I know this should have been done weeks ago but getting sick wasn’t on my bingo card. I got the Flu B a few days after SXSW and then food poisoning right after that. I want to say, DANG MY LUCK, but it is what it is. I’m doing much…
When I first found out I was getting into SXSW this year, I was ecstatic. And with a music badge at that? Over the moon. I immediately started checking out the bands that would be there, focusing on international groups that are a rare sight in the United States. Irish…
Coca-Cola Sips & Sounds Music Festival returns to Auditorium Shores in Austin this March, serving as one of the highlight events during this year’s SXSW. This will be my second year attending, after having an awesome time seeing Halsey and Suki Waterhouse last year. It is a smaller-scale festival compared…
Austin, Texas – November 11, 2025 – South by Southwest® (SXSW®) has announced the first 100 Showcasing Artists confirmed to perform at SXSW 2026 (March 12–18) and the first 50 Showcase Presenters for the 40th Music Festival. These groundbreaking artists represent genres and countries from around the world, showcasing the breadth…
Austin, Texas, Tuesday, June 24, 2025 – Today, South by Southwest® (SXSW®) unveiled its new 2026 vision: bringing music, film & TV, and innovation programming together for seven concurrent days in downtown Austin, while honoring four decades of creative discovery and connection that has defined the event. March 12-18, 2026, SXSW…