Being prepared for SXSW is something that you shouldn’t take lightly. Many attendees for Austin’s South by Southwest festival think they need a badge and they are ready. Well, not to burst the bubble, but there is more to it than just a badge. Here are some steps many people…
MILWAUKEE (March 18, 2026) – Flavor isn’t something you add. It’s something you are. Today, Shake James, Summerfest and Visit Milwaukee are coming together as creative collaborators to unveil a tech-integrated 2026 Adidas capsule collection that captures the rhythm, flavor and forward momentum of Milwaukee right now. The collaboration was officially announced at SXSW in Austin, Texas,…
Austin’s East Side has a resurgence that looks quite familiar to regular Austin travelers. The atmosphere feels like how the “old” West Side of Downtown Austin used to be. I was able to be part of that atmosphere during my stay at Home2 by Hilton East 5th Street location. My…
South By Southwest can be tough for anyone attending the festival. There is so much to do during the festival that you will be worn out quickly. You will be fatigued, you will feel hungry, and you will ache for a place to stay during South by Southwest. The hotels…
In 2024, The Animeros played their first show on February 29. According to the band’s website, “The Animeros craft a genre-blending sound that drifts between the lush jungles of Colombia, the palm-lined streets of 1960s coastal Mexico, and the dusty cantinas of West Texas.” At an unofficial 30-minute…
Spotify celebrated its 20th anniversary with a night of live music at Stubb’s in Austin, TX for SXSW. Alanis Morissette headlined, while Ella Langley opened, and a DJ set from St. Vincent ended the night with a bang. In addition to DJing, Annie Clark made a surprise appearance…
Home2 Suites by Hilton Austin East Side 5th Street is a hotel located at 2033 E. 5th Street in Austin, TX. The hotel is near downtown Austin which features complimentary breakfast, extended-stays, free wi-fi, and proximity to downtown Austin. My team and I were able to do a collaboration with…
Under the concept MUSIC: NO BORDERS, a celebration of sounds that cross genres, cultures, and geographies, FONO and Universal Music Mexico present a special showcase as part of South by Southwest, spotlighting artists who are redefining the global landscape of Mexican and Latin music. The event will take place on March 18 at Mala Fama, one of…
To celebrate the highly anticipated premiere of The Testaments, a new chapter in the world of The Handmaid’s Tale, Hulu is bringing a story-driven, one-day interactive street takeover to SXSW this year. Fans can witness a first-look into the world of the series with an immersive activation that stops along…
(AUSTIN, TEXAS – March 11, 2026; source: Juice Consulting) – As the world descends upon Austin, Texas this week, SPIN Magazine and Tipify are proud announce the official artist lineup for their Road to Austin Live Showcase taking place this Friday, March 13 in the heart of downtown Austin at Courtyard ATX. Featuring 14 emerging and independent acts who…