July 17, 2025 (Los Angeles, CA) — Pressure’s on! The Icy Girl Saweetie is back in her bag and hotter than ever. The multi-hyphenate, Grammy-nominated artist, style icon, and global trendsetter returns with a flawless new EP, HELLA PRESSURE, on August 1 and a sizzling single, “boffum” (pronounced bow-fum), a high-energy banger produced by Grammy-winning hitmaker J White Did It. Listen HERE via Warner Records.
Built around a hypnotic bassline, slick Bay Area bounce, and her signature West Coast swag, “boffum” brings Saweetie back to her hyphy roots—with a modern-day twist. Laced with slick talk, savage punchlines, and Saweetie’s own slang-laced dialect, the track is playful, powerful, and primed to take over every speaker from the club to the cookout.
With her forthcoming EP HELLA PRESSURE, Saweetie is reminding the world she’s not just in the conversation- she is the conversation. Stay tuned for the official “Boffum” music video and more music dropping soon.
The cover art says it all—Saweetie’s ‘Icy Hot’ juxtaposition is on full display as she stuns in a bikini with snow white fur, diamonds, and a luxe trapper hat with a bold red visor. Saweetie embodies the spirit of her new single “boffum,” meaning both of ‘em. She’s a bold, confident woman who doesn’t have to choose between sides because she’s all of it, all at once.
“New music? New era? Why not boffum?” Saweetie teases. “This track is all about embracing your duality and owning every side of who you are. I’m so excited for the ICY Gang to hear it, and I can’t wait to finally share the project I’ve been working on.”
This latest chapter follows a series of major milestones that have cemented Saweetie’s place in music and culture. With nearly 6 billion global streams, she’s delivered chart-topping hits like the platinum-certified “Tap In,” the 4x platinum smash “My Type,” and the multi-platinum anthem “Best Friend” featuring Doja Cat, which earned her two GRAMMY® nominations. Beyond music, Saweetie has landed roles in STARZ’s BMF and the fashion comedy Idiotka, which premiered at SXSW, as well as secured high-profile brand partnerships with McDonald’s, MAC, Postmates, NYX, Corona Premier, True Religion and more.
Whether through her viral moments, bold fashion statements, or community-driven initiatives, Saweetie continues to shape the culture—and with “boffum,” she’s turning up the temperature and stepping fully into her power.
About Saweetie:
As a dynamic powerhouse, Saweetie continues to solidify herself as a multifaceted artist through chart-topping music, unforgettable performances, and global cultural impact. Born Diamonté Harper in Northern California, Saweetie was raised in a multi-ethnic household and shaped by a wide range of musical influences. After earning her Bachelor’s degree in Communications from USC, she launched into music stardom with viral freestyles and undeniable hits. With nearly 6 billion career streams, platinum records, two GRAMMY® nominations, and collaborations spanning fashion, beauty, and food, Saweetie has become a generational voice and a defining force of modern hip-hop and pop culture.
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