PUBG: BATTLEGROUNDS Announces Collaboration with Global Music Sensation NewJeans

PUBG: BATTLEGROUNDS Announces Collaboration with Global Music Sensation NewJeans

AMSTERDAM, NETHERLANDS – 3 June, 2024 – KRAFTON, Inc. has announced a collaboration between PUBG: BATTLEGROUNDS and the global sensation group NewJeans.

Described by The Face as “the most important girl band on the planet,” and by Billboard as “one of the most recognised and most influential groups in pop,” the global sensation group has more than seven million YouTube subscribers and 16 million monthly listeners on Spotify.

Ahead of the collaboration update, PUBG: BATTLEGROUNDS has been releasing a wave of PUBG: BATTLEGROUNDS x NewJeans teaser content. A video released on 31 May featured a care package, adorned with a NJ Tokki (bunny) character, falling from the sky. It also revealed a PUBG: BATTLEGROUNDS helmet with bunny ears and the phrase ‘GUESS WHO!’, sparking curiosity among players and fans.

teaser image released yesterday revealed the members of NewJeans running through a pastel-colored PUBG: BATTLEGROUNDS world. The image showcases the PUBG: BATTLEGROUNDS x NewJeans-themed decorations, including buses, an outdoor stage, starting planes’ banners, and care packages.

PUBG: BATTLEGROUNDS will release more teaser content ahead of the PUBG: BATTLEGROUNDS x NewJeans collaboration launch, available on PC from 12 June, and on consoles from 20 June.

For more information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-eu and the official social media channels: YouTubeTwitterInstagram, FacebookTwitch and TikTok. Further assets and press releases are available on the official PUBG: BATTLEGROUNDS press room.

For more information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-eu and the official social media channels: YouTubeTwitterInstagramFacebookTwitch and TikTok.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services.

KRAFTON is responsible for premier entertainment properties, including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby and TERA. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit www.krafton.com.

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