For its fourth year, the Paramount+ Lodge returns with the ultimate fan experience, offering an unforgettable and immersive journey that lets guests engage with hit content, iconic franchises and live championship sports. The three-level experiential takeover of the Clive Bar on Austin’s Rainey Street will transport fans and new audiences into the worlds of their favorite series and sports on Paramount+. Some of this year’s activations include:
-
Welcome to West Texas – Experience LANDMAN through an immersive oilfield takeover inspired by the rugged landscapes of West Texas. The dramatic, cinematic setting puts guests inside the show for a premium photo and video moment—then leads them to The Patch Café, a show-inspired bar serving an exclusive signature cocktail.
-
Step Inside the Frontier – Guests can experience the new CBS Original series MARSHALS, a new era of YELLOWSTONE, with an immersive photo moment that puts them right in the heart of the rugged Montana frontier.
-
Light Your Torch – Celebrate 50 seasons of SURVIVOR by taking part in the show’s most iconic ritual. Guests enter a sculptural, Tribal Council-inspired space and light their torch. Each moment is captured as a share-ready photo and video, turning a legendary SURVIVOR tradition into a must-share fan experience.
-
THE NFL ON CBS Conference Thrones – Two sculptural thrones, one for the AFC and one for the NFC, are built from layered helmets, footballs, pads, and game-inspired elements. Guests select their seat and declare their allegiance.
-
UFC on Paramount+ Walkout Tunnel – Step into a full-scale UFC fighter walkout tunnel, featuring the roar of the crowd and dynamic graphics that turn your entrance into a main‑event moment. While waiting in line, guests can explore a visual history of the UFC, celebrating iconic fighters and unforgettable moments from the sport’s legacy. Guests will leave the interactive space with an epic, share‑ready video.
-
Swag Stampede, Custom Leather Bar – A Western-inspired outdoor studio lets guests create one-of-a-kind keepsakes from a selection of leather goods and watch as artisans bring each piece to life with personalized details and series-inspired touches.
Apart from the Lodge, SXSW guests and Austin locals should keep their eyes open for a few more surprises rolling into town courtesy of the new Paramount+ original series DUTTON RANCH.
Location: The Clive Bar (609 Davis St, Austin, TX 78701)
Dates & Times:
-
Thursday, March 12: 4 PM – 12 AM (Open to public, badge priority)
-
Friday, March 13: 12 PM – 7 PM (Public) | 8 PM – 11 PM (Badge holders)
-
Saturday, March 14: 12 PM – 7 PM (Public) | 8 PM – 11 PM (Badge holders)
-
Sunday, March 15: 12 PM – 8 PM (Open to public, badge priority)
