Tempe, AZ, February 12, 2026 – McFarlane Toys, a leader in the global collectibles industry, proudly announces the acquisition of the QMx brand, bringing the fan-favorite Q-Fig collectibles into its portfolio this year. This strategic expansion strengthens McFarlane Toys’ presence in the stylized collectibles category and reinforces its commitment to delivering imaginative, display-driven products for fans and collectors worldwide.
The relaunch will spotlight major brands including DC, Marvel, and Spawn, with more properties to be revealed.
First introduced in 2013, Q-Figs are known for their expressive design, scene-driven storytelling, and collaboration with leading entertainment studios. Their creativity, craftsmanship, and emotional resonance have attracted a passionate, highly engaged fan base, establishing Q-Figs as a unique collectible with a lasting presence in fandom.
The upcoming Q-Figs relaunch will feature a blind box program, delivering highly detailed, figures across some of the world’s biggest entertainment brands. In addition, a window box program will introduce deluxe-Figs, showcasing enhanced sculpts, paint applications, and premium presentation.
The highly anticipated Q-Figs collection is set to launch in Summer 2026 and will be available online and in-stores through select retailers.
