LOS ANGELES, CA (April 30, 2026) – LUIS R. CONRIQUEZ surprises fans once again, and this time in a very special way. The acclaimed artist joins forces with one of the most influential groups in the evolution of Mexican music, GRUPO FRONTERA, to present their brand-new collaboration, “SALMA HAYEK,” available today.
“SALMA HAYEK” brings together the very best of both projects, blending their signature styles and solidifying a partnership that connects naturally with audiences. The track stands out for its fresh essence and a performance that exudes confidence, character, and feminine presence.
The release arrives on digital platforms alongside an official music video, further reinforcing the song’s identity through a visually compelling concept that elevates the narrative and matches the track’s vibrant energy—creating a complete experience for listeners.
This is not the first time these artists have collaborated. In 2023, they teamed up for “DAME UN CHANCE,” a song that was met with strong audience acclaim upon its release.
With “SALMA HAYEK,” LUIS R. CONRIQUEZ and GRUPO FRONTERA mark a
significant moment in today’s regional Mexican music scene, uniting two major forces in a collaboration poised to become one of the most talked-about and viral releases of the moment—an irresistible anthem set to break streaming and audience records.
About Luis R. Conriquez
Mexican singer originally from Caborca, Sonora. He rose to fame in 2023 following notable musical collaborations. Since then, he has also recorded and released several songs within the urban music genre.
The quality of his songwriting, together with the passion he brings to each performance, has established him as one of the artists preserving the tradition of regional Mexican music. He brings his corridos to life and, perhaps without intentionally setting out to do so, has also made this music resonate with newer generations.
About K Music:
In an ever-evolving music landscape, K MUSIC stands out as a young and dynamic company committed to developing new voices within Regional Mexican music, presenting fresh and contemporary proposals that connect with new generations.
Through a solid strategy of promotion and artist development, K MUSIC continues to establish itself as a platform for emerging talent, reaffirming its commitment to music and to creating opportunities for the next generation of artists.
About Grupo Frontera:
From McAllen, Grupo Frontera has established itself as one of the most influential acts in the new wave of Mexican music. With more than 37 million monthly listeners on Spotify, the band has redefined the boundaries of the genre by blending its signature norten o sound with contemporary influences that resonate with global audiences.
Winners of the Latin GRAMMY® Awards and nominees for the GRAMMY® Awards, as well as recognized at major award shows such as the Billboard Latin Music Awards and Premios Juventud, the group continues to reach historic milestones with sold-out tours and collaborations alongside artists such as Bad Bunny, Maluma, Christian Nodal, Carin Leo n, Myke Towers, Ozuna, and Shakira.
In 2025, the group was invited to perform for NPR’s prestigious Tiny Desk, further solidifying its international expansion and the global reach of Regional Mexican music. Their latest album, Lo Que Me Falta Por Llorar (2025), marks a new artistic era for the band—an emotional and powerful project that reinforces their leadership in Latin music and their impact on the worldwide evolution of Regional Mexican music.
