Los Angeles, CA, December 18, 2025 — Influencer and food-critic Keith Lee was named Creator of the Year at the first-ever U.S.TikTok Awards, recognizing his impact as one of the platform’s most influential and trusted voices.
The award honors Lee’s consistent commitment to authenticity, community uplift, and meaningful storytelling, which has resonated with millions across TikTok and beyond. Known for his honest food reviews and unwavering support of small businesses, Lee has reshaped how creators engage with audiences and local communities.
The win comes on the heels of Lee’s recent announcement of his first-ever Familee Day Food Festival, set to take place in New Orleans on May 16. Supported by Live Nation Urban and Morrow Hospitality, the festival will bring together local restaurants, creators, and fans in a celebration of food, culture, and community values that have become synonymous with Lee’s platform.
Earlier this year, Lee was also recognized with multiple honors celebrating his cultural impact and influence, including being named to TIME Magazine’s TIME100 Creators list and recognized by Complex Goated, further solidifying his standing as one of the most impactful creators of the year across digital media.
Reflecting on his win, Lee said, “I never in a million years thought I would be standing on this stage… TikTok provided me a platform to be able to show small businesses around the country.” He also took a moment to acknowledge his wife, Ronni, for her support and encouragement throughout his journey.
For more information on the Keith Lee Food Festival and upcoming announcements, follow Keith Lee on TikTok and social media.
ABOUT KEITH LEE:
Keith Lee is, at his core, a man of the people. Rising from humble beginnings, Keith first gained recognition by sharing heartfelt, honest reviews of family-owned restaurants on TikTok, not as an influencer chasing trends, but as a genuine advocate for everyday businesses. His ability to connect deeply with his audience has changed countless lives, bringing national attention and financial uplift to small establishments that might have otherwise gone unnoticed.
Keith’s impact has been widely recognized. In 2025, he was named one of TIME’s 100 Most Influential Creators, a distinction that highlights his cultural impact and commitment to authenticity. He is also a proud member of the Forbes 30 Under 30, celebrated for using his platform to spark real-world change. Beyond the accolades, Keith remains grounded in his mission: to be a vessel of God, to give back, and to uplift communities through kindness, faith, and service.
As he continues his journey, Keith Lee stands as a powerful reminder that purpose, humility, and love for people can not only shape lives, they can move entire industries.
