LAS VEGAS — January 6, 2026. At the world’s largest and most influential technology event, the CES 2026 in Las Vegas, Italian AI company INNOVATECH introduced KELLY, an advanced AI Digital Concierge platform designed to transform the way public spaces manage visitor flows, accessibility and real-time information — while offering a groundbreaking solution to the global challenge of overtourism.
Led by founder and CEO Giuseppe Giorgianni, a recognized figure in the international AI landscape and already known at CES for previous innovations in digital health and artificial intelligence, INNOVATECH immediately attracted the attention of global media, government delegations, investors and institutional bodies.
The launch took place inside the Italian Pavilion – Hall 61001, Booth B10, which quickly became one of the most visited areas of the Pavillion.
A technological breakthrough addressing a global public challenge
Kelly is positioned as a next-generation AI system capable of supporting airports, museums, historic districts, cultural attractions, hospitals, malls and public institutions.
Its architecture combines:
- multimodal artificial intelligence
- computer vision and real-time flow analysis
- multilingual natural interaction
- predictive modeling
- integration with IoT and infrastructure systems
- anonymous data dashboards for institutions and city planners
The platform’s strongest media impact comes from its ability to address overtourism, a growing concern for cities, governments and destinations worldwide.
Kelly can:
- detect and predict crowd congestion;
- dynamically redirect visitor movement;
- distribute foot traffic to less busy areas;
- communicate real-time conditions to travelers and authorities;
- support city administrations in planning mobility and cultural access;
- protect fragile heritage sites while ensuring visitor satisfaction.
Three strategic versions for three global markets
INNOVATECH presented three dedicated editions of Kelly:
KELLY Tourism & Smart Destinations
For airports, museums, historic centers and UNESCO sites.
It improves visitor flow efficiency, enhances cultural access and provides valuable analytics to public institutions and tourism authorities.
KELLY Retail
For malls, airport commercial hubs and large retail infrastructures.
It facilitates navigation, reduces waiting times and bridges digital and physical customer journeys.
KELLY Healthcare
For hospitals and medical facilities.
It optimizes patient reception, reduces queues, guides users through complex layouts and enhances operational efficiency.
CEO Giuseppe Giorgianni on overtourism: a global priority
Speaking to international reporters at CES, Giorgianni delivered a clear message on the urgency of technological solutions in tourism management:
“Overtourism is no longer just a tourism issue — it is a social, economic and cultural challenge that governments must address now. With Kelly, we designed a system that doesn’t just react, it anticipates. It observes, interprets and guides flows, protecting both people and places. AI can and must become a strategic tool for sustainable governance.”
His remarks resonated strongly with city officials, ministries and industry leaders, placing Kelly at the center of discussions on smart city planning and sustainable tourism.
Why global media see Kelly as a breakthrough
Analysts and journalists highlighted five reasons Kelly stands out at CES:
- It merges AI, computer vision and predictive flow control in a single modular platform.
- It is built for real-world deployment, not as a prototype.
- It is multilingual and adaptable to international cultural contexts.
- It produces actionable data for public administration, safety and mobility planning.
- It is designed for institutional adoption, making it relevant to ministries, embassies, chambers of commerce and public–private partnerships.
A Made in Italy innovation with global ambitions
Kelly is designed and developed entirely in Italy, combining engineering, design and AI research.
Since its founding in 2024, INNOVATECH has rapidly become one of the leading AI companies in Europe and the Middle East, positioning Italian technological innovation on the international stage.
The platform is already under evaluation for pilot projects in several countries, with strong interest from governments, cultural authorities, airports and tourism bodies.
Live demos and institutional meetings at CES 2026
Kelly is available for live demonstrations and institutional presentations during CES at:
Italian Pavilion — Hall 61001 — Booth B10
CES 2026 | Las Vegas
