ROSARITO, MEXICO (August 12, 2025) — This past weekend, Baja Beach Fest once again cemented its place as one of the world’s most unique and vibrant music festivals, drawing thousands of fans from both Mexico, the United States and around the world to the shores of Rosarito for three days of nonstop Latin music, culture, and energy. Since its inception in 2018, Baja Beach Fest has become a staple summer destination, celebrated for its unmatched setting on the beach and its reputation as the premier Latin music festival on the West Coast of the Americas.
This year’s edition delivered a powerhouse lineup featuring some of the biggest names in music. J Balvin lit up the stage with an electrifying set, surprising fans with special guest El Alfa. Tito Double P brought the house down with appearances from Armenta and Gabito Ballesteros, while Maluma thrilled the crowd alongside surprise guest Eduin Caz from Grupo Firme. Fans also witnessed unforgettable performances from Young Miko, Don Omar, and dozens more — making Baja Beach Fest 2025 one for the books.
Beyond the star-studded performances, the festival buzzed with immersive experiences, from brand activations and artisanal food stalls to a DJ deck placed right in the middle of the festival grounds, creating a 360° dance floor where fans could connect with the music and each other.
Baja Beach Fest’s success is a testament to the vision and dedication of its co-founders, Aaron Ampudia and Chris Den Uijl of La Familia Presenta, whose mission is to create the best festivals in the world. Together, they have transformed the live music experience for Latin audiences, curating events that blend world-class talent with immersive cultural moments.
Aaron and Chris are also the creative forces behind other major festivals, including Sueños in Chicago and Coca-Cola Flow Fest in Mexico City, Dale Mixx in Monterrey, Mexico as well as large-scale shows for superstars such as Anuel, Natanael Cano, Rels B, and more. Their work continues to reshape the landscape of Latin music by creating spaces where fans can celebrate, connect, and experience unforgettable live performances.
With another record-breaking year in the books, Baja Beach Fest reaffirms its place as a must-attend celebration of Latin music and culture — where the beach, the beats, and the fans come together like nowhere else in the world.
