BOSTON, MA – Nov. 6, 2025 – Badges go on sale today at 3:00PM ET for PAX East 2026, the East Coast’s most-attended gaming event, reveals . Co-show organizers ReedPop and Penny Arcade return to the Boston Convention & Exhibition Center from Thursday, March 26, through Sunday, March 29, 2026.
Lock in for a weekend filled with the biggest names across AAA and indie gaming, many who bring demos of their most anticipated releases. Trendsetters in tabletop gaming and hardware will also fill the show floor, with exhibitors, special guests, and new interactive experiences to be revealed over the coming months.
New and returning attendees can expect to dive into a lineup of entertaining and insightful panels, featuring popular internet personalities and game developers from across the industry. The full panel schedule will be unveiled ahead of the expo, with livestreams available on the official PAX Twitch and YouTube channels.
Additional activities spread throughout the four-day show include tournaments with cash prizes, the return of PAX Arena’s Stream Stars, console freeplay areas with thousands of titles, video game music concerts, community meetups, and much more.
“PAX Unplugged is fast approaching, but we’re already deep into building the next PAX East,” said Jerry Holkins, co-founder of PAX, Penny Arcade, and Child’s Play Charity. “Also, if you need Apricots in ARC Raiders, I got you.”
PAX East 2026 badges go on sale today at 3:00PM ET, Early Bird Prices start at $250 for 4-Day Badges, Saturday Badges at $77, and Thursday, Friday, and Sunday badges at $70. BYOC add-on badges are available for $50. New this year, Kids (ages 7-12) 4-day Badge is $30. Early Bird prices end on February 20, 2026.
Media and content creators interested in covering the event can apply for badges here. For more information, follow PAX on Instagram, Bluesky, YouTube, Facebook, Twitch, and Twitter.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop’s major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
