Uplify is revolutionizing the $35 billion influencer marketing industry by seamlessly integrating it into programmatic media buying platforms. This innovation allows brands to plan, purchase, and measure influencer campaigns with the same ease and efficiency as traditional media channels like digital ads, TV, and DOOH.
Bridging a Major Gap in Media Buying
While influencers have become a vital channel for engaging audiences, traditional media buying tools have yet to integrate this rapidly growing sector. Uplify bridges this gap by turning influencer content into a standardized inventory that can be planned, bought, and measured like any other media channel.
“We created Uplify to answer a simple question: How can brands reach vast influencer audiences with the ease of one-click programmatic buying? Our solution merges the scalability of programmatic advertising with the authenticity of influencer marketing, enabling brands to connect with the right creators and deliver personalized messages that resonate. With Uplify, creators become publishers, offering their content as inventory available for purchase through any Demand-Side Platform (DSP),” explains Pavel Medvedev, COO Uplify.
How It Works
- Influencer Setup: Influencers allocate screen space and select sponsorship formats tailored to their content.
- Inventory Registration: Uplify converts these spaces into media inventory available for programmatic buying.
- Automated Campaigns: Uplify matches brand requests with creator audiences, supplying campaign creatives for seamless integration.
- Result: Uplify’s SSP connects brands with the most relevant creator audiences, maximizing effectiveness. One-click buying, real-time reporting, and standardized metrics streamline the process.
“Uplify stands as the largest gaming creator network in the US and Latin America, boasting over 36,000 creators. We’ve unlocked over $1M in GMV and achieved 650% YoY growth, proving our ability to open new media budgets for brands. With partnerships like Google DV360 and GAM, Uplify integrates seamlessly into existing media planning tools, bridging the gap between creators and advertisers,” adds Andrey Samoylov, CEO Uplify.
Proven Results
Uplify powers a network of over 36,000 creators, making it the largest gaming creator network in the US and Latin America. Partnerships with Google DV360 and GAM allow media buyers to seamlessly integrate influencer campaigns into their existing tools. The platform has delivered $1M in Gross Merchandise Value (GMV) and achieved an impressive 650% year-over-year growth.
Uplify invites investors and media professionals to CES 2025 Booth 60847 to explore its cutting-edge platform and discuss opportunities to drive the future of influencer marketing. See firsthand how Uplify combines programmatic innovation with influencer authenticity to transform the industry.
