RANCHO CUCAMONGA, Calif., October 21, 2025 – In a world where gaming rigs and creator workstations are getting louder as they get faster, silence has become a luxury. SAMA’s new L70 AIO liquid cooler, launching globally, is designed to change that. Delivering powerful thermal performance with noise levels as low as 28 dB-A, the L70 gives builders the freedom to push high-performance CPUs and overclocked systems without filling their environment with fan noise.
Designed to be seen and not heard
At the heart of the L70 is SAMA’s in-house engineered pump, a custom ceramic design built for long-term reliability and optimised acoustics. Unlike generic OEM pump solutions, the L70’s pump is tuned specifically for SAMA’s radiator and fan system, ensuring smoother liquid flow, lower vibrations, and extended durability.
The pump head itself is a standout visual feature: an acrylic infinity-mirror design with layered ARGB lighting that adds depth and movement to any build. Whether in black or white, the L70 is crafted not just as a cooling solution but as a showcase centrepiece for modern gaming rigs.
Premium cooling without the premium price
The L70 ships with pre-installed, high-static-pressure hydraulic-bearing fans, making setup faster while delivering the airflow radiators need most. These 120 mm units push up to 2.85 mm H₂O of static pressure, giving radiators the focused airflow they need to keep even AMD and Intel’s latest flagship CPUs under control.
Power doesn’t have to mean more noise: the fans stay quiet at ≤ 28 dB-A, while PWM control and ECO fan-stop ensure near-silent operation during everyday use. Builders also benefit from hassle-free installation, thanks to 400 mm sleeved tubing, a compact pump housing, and wide socket compatibility (Intel LGA 115X / 1200 / 1700 / 1851, AMD AM5 / AM4). To guarantee optimal heat transfer from day one, SAMA includes its high-performance Freezee thermal paste in the box, a thermal compound proven in independent testing to deliver strong results.
By combining flagship-class performance, quiet operation, and showcase-ready design into a competitively priced package, the L70 makes it easier than ever to build like a pro, without paying like one.
“With the L70, we wanted to prove that you don’t need to spend premium prices to get premium performance,” said Frank Wang, VP of SAMA. “Our in-house pump design, pre-installed high-pressure fans, and easy installation make the L70 a practical choice, while the infinity-mirror styling turns it into a visual highlight. It’s quiet, powerful, and accessible – built for today’s flagship CPUs and the gamers and creators who demand value as much as performance.”
Where to Buy on Amazon
SAMA L70 240mm Black – https://www.amazon.com/dp/B0FCRLBM9T
SAMA L70 240mm White – https://www.amazon.com/dp/B0FCRXMJZB
SAMA L70 360mm Black – https://www.amazon.com/dp/B0FCR62ZVM
SAMA L70 360mm White – https://www.amazon.com/dp/B0FCQTJVP8
About SAMA
Founded in 2003, SAMA is a trusted global manufacturer of PC cases, cooling solutions, and power supplies for gaming, creative, and performance computing markets. With a reputation for reliability, thermal innovation, and industry-first support for emerging standards, SAMA products are used by gamers, system builders, and integrators in more than 50 countries worldwide.
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