VicLOS ANGELES, CA (July 3, 2025) – Following the one year anniversary of his standout feature on Peso Pluma’s album Éxodo with the track “HOLLYWOOD,” rising star Estevan Plazola unveils his latest release “Costumbres,” marking his third single under Double P Records. The deeply personal and emotionally charged track that delves into the toxic patterns of a love haunted by mistrust and emotional dependency. “Costumbres” and the official lyric video are now available on all streaming platforms.
TO LISTEN CLICK HERE
TO WATCH OFFICIAL LYRIC VIDEO CLICK HERE
“Costumbres” dives into relationships shaped by both passion and deep emotional wounds. The lyrics trace a cycle of a toxic relationship, fueled by a woman persistently questioning her partner’s actions, uncovering new doubts and suspicions. In response, he reassures her of his loyalty and ensures her that his sacrifices are for both of them—reminding her that she too cherishes the moments when he’s able to give her everything she desires. While touching on Estevan’s past — a life shaped by sacrifice, risk and survival, he reaffirms his commitment and loyalty to her. Infused with the heartfelt elements of música Mexicana, the track stays true to Estevan’s signature style. Navigating the space between vulnerability and strength, the song stands as a powerful testament to resilience and the complexities of love under strain.
Estevan Plazola, a San Diego native with deep Mexican-American roots, has shaped his career through a commitment to authenticity and a drive for innovation. Signed to Double P Records, the powerhouse behind major artists like Peso Pluma, Tito Double P and Gabito Ballesteros, Estevan is the voice and songwriter behind the record-breaking hit “HOLLYWOOD” in collaboration with Peso Pluma. With over 7.7 million monthly Spotify listeners, Estevan continues to push the boundaries of música mexicana blending hip-hop, the sound of sierreño guitars and emotional storytelling. He recently made his festival performance debut as a special guest performer for fellow Double P signee Deorro at Sueños Chicago 2025 for a performance of “HOLLLYWOOD,” – his breakout collaboration with Peso Pluma which has amassed over 356.5M streams on Spotify. The performance marked a powerful debut for Estevan on the festival stage, hinting at his undeniable crossover potential and growing fan base across genres. Estevan was also recently featured on Dareyes De La Sierra’s latest album Redención for his collaboration on “Cocaine,” which he also co-wrote. The track is currently at 4 million streams on Spotify and the official music video is set to be released soon. With more exciting projects on the horizon, Estevan is poised to further solidify his status as a groundbreaking force in the música mexicana scene.
Cesar Soto