NEW YORK (September 8, 2025) – Global superstar Peso Pluma made history today as he was officially named the first-ever Mexican ambassador for New York Fashion Week (NYFW) Live at Rockefeller Center by the Council of Fashion Designers of America (CFDA). He will help kick off the Spring/Summer 2026 season alongside CFDA Chairman Thom Browne, designers Michael Kors and Anna Sui, and fellow ambassadors Anok Yai and Young Miko placing him at the center of a historic lineup of cultural trailblazers. This appointment marks a milestone moment, making Peso the face of NYFW and a symbol of Latin music and culture’s growing influence on the global fashion stage.
As ambassador, Peso Pluma will be featured in NYFW Live at Rockefeller Center, a groundbreaking initiative presented by Genesys that streams the American collections to the public from September 11–16, 2026. His presence places música Mexicana at the center of one of fashion’s most influential stages, highlighting his impact beyond music as a style leader and cultural trailblazer.
Born in Guadalajara, Mexico, Peso Pluma has become a global cultural icon celebrated for his authenticity and boundary-breaking artistry. This past May, he delivered standout headlining performances at Rolling Loud California 2025 and Chicago’s Sueños Festival 2025, and he is set to headline ComplexCon 2025 in Las Vegas on October 25th, further cementing his status as one of the most in-demand artists in Latin music. With 38.5 million monthly listeners on Spotify, he continues to dominate global streaming charts while expanding his cultural impact. Alongside these singles, his critically acclaimed album ÉXODO further showcases his boundary-pushing artistry and solidifies his role as a global Latin music powerhouse. His latest releases—“Morena (Remix)” featuring Tiësto and Netón Vega, “Asquerosamente Rico” with Oscar Maydon, and “Desvelada” with Oscar Maydon and Netón Vega—highlight his versatility, blending traditional Mexican roots with EDM, urban, and contemporary sounds. Beyond music, Peso Pluma made his New York Fashion Week debut earlier this year at Thom Browne’s Fall/Winter 2025 show, dressed head to toe in the designer’s signature look. Peso Pluma’s work has earned historic accolades, including a GRAMMY® win for Best Música Mexicana Album (2024) for GÉNESIS, and he has performed on major stages such as Governor’s Ball, 2024 MTV Europe Music Awards, and the VMAs. He has collaborated with global stars including Karol G, Cardi B, Becky G, and Quavo. Expanding his influence in the music industry, Peso Pluma launched his own label, Double P Records, in partnership with George Prajin, creating opportunities for the next generation of talent. Continuously redefining Música Mexicana, he remains one of the most streamed Latin artists worldwide, broadening its reach and global impact.
