NEW YORK (October 23, 2025) – Peso Pluma continues to redefine the boundaries of Latin music. This week, the global superstar and his label, Double P Records, co-founded by Peso and George Prajin, were celebrated by Billboard during one of Latin music’s biggest weeks of the year. On Monday, October 20, Billboard held its annual Latin Power Players event, honoring industry leaders shaping the future of Latin music. Among this year’s honorees, Double P Records received special recognition as the top Regional Mexican Albums Label of the Year for its trailblazing impact and continued dominance across global charts.
Capping off an extraordinary week, Peso Pluma was presented with the first-ever Billboard Vanguard Award at the 2025 Billboard Latin Music Awards, held last night. The historic honor celebrates artists who dare to go beyond the conventional — recognizing visionaries who break barriers, redefine standards, and leave an indelible mark on the music industry. During the ceremony, Peso delivered a powerful performance of his latest collaboration with RØZ, “Apaga La Luz,” captivating audiences with his signature fusion of música Mexicana and global sound. This milestone underscores Peso Pluma’s evolution from a cultural phenomenon to a creative force shaping the future of Latin music. Alongside Double P Records, he continues to champion innovation and elevate the voices transforming the genre worldwide. In addition, Peso took home the award for Artist of The Year, Solo.
Global cultural icon Peso Pluma continues to make waves as the leader of the Música Mexicana movement, earning accolades, topping charts, and setting new standards for Latin music worldwide. Hailing from Guadalajara, Mexico he has become a cultural force whose music resonates around the world. His meteoric rise has been marked by record-breaking milestones and industry firsts. In 2023, his collaboration with Eslabon Armado, “Ella Baila Sola,” became the first regional Mexican song in history to break into the Billboard Hot 100 Top 10 in the chart’s 65-year history, a groundbreaking moment that went on to surpass one billion streams on Spotify, cementing his status as a global trailblazer for música Mexicana. This past May, he delivered standout headlining performances at Rolling Loud California 2025 and Chicago’s Sueños Festival 2025. Now, he heads to Las Vegas this weekend for ComplexCon 2025 on October 25th, and he will be headlining BELICOFEST on November 8th, further cementing his status as one of the most in-demand artists in Latin music. With 39.8 million monthly listeners on Spotify, he continues to dominate global streaming charts while expanding his cultural impact. Alongside these singles, his critically acclaimed album ÉXODO further showcases his boundary-pushing artistry and solidifies his role as a global Latin music powerhouse. His latest releases—“La Lleca” alongside Jasiel Nuñez, “Haciendo Memoria” alongside Los Plebes del Rancho de Ariel Camacho, “Morena (Remix)” featuring Tiësto and Netón Vega, “Asquerosamente Rico” with Oscar Maydon, and “Desvelada” with Oscar Maydon and Netón Vega—highlight his versatility, blending traditional Mexican roots with EDM, urban, and contemporary sounds. Beyond music, Peso Pluma made his New York Fashion Week debut in February at Thom Browne’s Fall/Winter 2025 show, dressed head-to-toe in the designer’s signature look. Last month, he was named the first-ever Mexican ambassador for New York Fashion Week (NYFW), solidifying his influence as a cultural and style icon. Peso Pluma’s work has earned historic accolades, including a GRAMMY® win for Best Música Mexicana Album (2024) for GÉNESIS, and he has performed on major stages such as Governor’s Ball, 2024 MTV Europe Music Awards, and the VMAs. He has collaborated with global stars including Karol G, Cardi B, Becky G, and Quavo. Expanding his influence in the music industry, Peso Pluma launched his own label, Double P Records, in partnership with George Prajin, creating opportunities for the next generation of talent. Continuously redefining música Mexicana, he remains one of the most streamed Latin artists worldwide, broadening its reach and global impact.
