BOSTON – March 3, 2026 – Co-show organizers ReedPop and Penny Arcade have unveiled the complete expo hall for PAX East 2026. The East Coast’s most-attended gaming event returns to the Thomas M. Menino Convention & Exhibition Center, formerly named the Boston Convention and Exhibition Center, from Thursday, March 26, through Sunday, March 29, 2026.
The full list of over 300 exhibitors spans gaming, tech, and tabletop companies. Nintendo, Blumhouse Games, Double Fine Productions, NIS America, GIANTS Software, and Dread XP join previously announced exhibitors IllFonic (Halloween), Gravity Co. Ltd., and Atari Interactive. Logitech, Lexar, and IDW Publishing also fill out the show floor.
Massachusetts’ game developers including Red Rabbit Games, Daylight Basement Studio, and AAAA Games, among many others will ensure a local footprint. Tabletop exhibitors roll the dice in Boston with Magic: The Gathering, Dice Throne, Misty Mountain Gaming, and UVS Games (Godzilla: Reign of Kaiju) providing analog experiences in the expo hall.
IllFonic will host a star-studded panel to discuss the upcoming asymmetrical stealth horror game Halloween, featuring Malek Akkad, President of Compass International Pictures, joined virtually by John Carpenter, the director of the original 1978 film. The schedule also includes a Warframe panel, cosplay gatherings including a Resident Evil 30th anniversary meetup, and live concerts starring indie pop star mxmtoon and Sixth Station Trio.
“Mentally, I’m already there,” said Jerry Holkins, co-founder of PAX, Penny Arcade, and Child’s Play Charity. “My keyboard is super messed up. I’m just gonna put up with it until the show. They got a bunch of real weird keyboards there.”
PAX East 2026 badges are on sale now. Get a four-day badge for $250, or a Saturday-only badge for $82, Thursday, Friday or Sunday-only badges for $75, or a BYOC (Bring Your Own Computer) badge for $55.
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About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop’s major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
