SXSW attendees are invited to discover the latest in Icelandic music at the Iceland Airwaves artist showcase at Shangri-La in East Austin
(AUSTIN, TEXAS – Jan. 27, 2025; source: Juice Consulting) – Award-winning, multi-genre music festival Iceland Airwaves announces their official SXSW music showcase happening at Shangri-La (located at 1016 E 6th St, Austin, TX 78702) on Tuesday, March 11 from 8 p.m. to 12 a.m. In partnership with Iceland Music and Business Iceland, this event will feature a variety of leading-edge Icelandic artists Elín Hall, Sunna Margrét, Superserious and Lúpína. Wristband or badge is required for entry, with limited public entry available. There will also be a media and industry happy hour hosted by Record in Iceland happening at 7 p.m. More information on the event page here.
“This year, Iceland Airwaves returns to Austin with an extraordinary lineup, presented in collaboration with Iceland Music and Business Iceland,” said Iceland Airwaves Bookings & Program Manager, Sindri Ástmarsson. “It’s a celebration of Iceland’s vibrant music scene, spotlighting local artists whose talent continues to thrive on our stages. Iceland Airwaves has long been a champion for the next wave of musicians, offering a unique platform for rising stars to kickstart their journey toward success.”
Founded in 1999, Iceland Airwaves is the longest-running showcase festival in Iceland and has become one of the most respected music brands worldwide. The festival takes place in the country’s capital, Reykjavík, each year in November. Music lovers and adventure seekers from all over the world gather in the city for three days and nights of music in venues across downtown. Outlets such as NME, Rolling Stone, and The Independent have all shared rave reviews of the festival in years past. The fest has also won the “Best Indoor Festival” at the European Festival Awards. Conveniently situated halfway between North America and continental Europe, Iceland is the perfect location for culture, nature, and music. The IA Conference, which includes all-star panels and ample networking opportunities, also takes place during the festival, set within the backdrop of one of the world’s most beautiful countries and vibrant cities. The festival has a storied history of spotlighting future stars, with early performances by Mac DeMarco, James Blake, Sigrid, Florence and The Machine, and Of Monsters and Men. Established icons such as Björk, Sigur Rós, and The Flaming Lips have also graced its stages.
Iceland Music is a recently established music center and export office that helps to create local and international opportunities for musical talent from Iceland, empowering artists and fostering industry collaboration. Icelandic artists are renowned worldwide for their artistic innovation that has had a global impact. Operating from its newly expanded office, the organization manages a comprehensive sheet music collection of over 10,000 works, administers the Music Fund to support music production and promotion, and provides tailored advice to artists and industry professionals. A core mission is supporting the export of Icelandic music, with events like SXSW offering vital opportunities to showcase the country’s innovative music scene and forge global connections.
That’s why Iceland Music is proud to partner with their biggest showcase festival, Iceland Airwaves, to bring the next generation of game-changers to Austin this March hot off the stage from their performances this past November. Elín Hall is not only a notable musician but also an acclaimed actress. Sunna Margrét and Lúpína are amazing up-and-coming artists bringing raw and unique music to their audiences and Superserious brings incredible energy through their group dynamic. Join the other 20,000 followers who love them and the best of the Nordic music scene by visiting the Iceland Music Spotify page.
For more info on Iceland Airwaves, see:
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