NEW YORK, June 5, 2025 /PRNewswire/ — As the BEYBLADE X phenomenon continues to build with World Championship tournaments happening around the world, ADK Emotions NY Inc. and T-Licensing Inc. announced today that fans aged 13 years and older will have the opportunity to qualify for the BEYBLADE X World Championship finals during a special tournament for badge-holders at Anime Expo in Los Angeles. The epic tournament, sponsored by Target, will take place at the Los Angeles Convention Center at Booth E-25, on July 5, 2025 starting at 10AM PST. Registration will begin at 9AM PST where the first 128 participants to arrive will be able to compete.
Participants are strongly encouraged to bring three of their own Hasbro BEYBLADE X Tops to use throughout the tournament, and a limited selection of Hasbro Tops will be available to borrow on-site. The final eight participants will be battling with three different Tops in Hasbro’s BEYBLADE X Xtreme Battle Set Beystadium.
During the electrifying tournament, Bey-fans will battle other Bladers using tops from Hasbro’s toy line for a chance to be named the National Champion, thus earning a coveted spot in the World Championship competition that is taking place at Tokyo Tower on Saturday, Oct. 11, 2025, and Sunday, Oct. 12, 2025. Any fan who qualifies for the final tournament will receive a fully paid trip to Tokyo to compete.
“We’re excited to take the BEYBLADE X World Championship to one of the biggest anime and pop culture events in the U.S. this summer,” said a representative from ADK Emotions NY. “With Target’s support, this tournament will unite Bey-fans in an epic atmosphere surrounded by some of BEYBLADE’s biggest fans.”
To train for the tournament, fans can find Hasbro’s latest BEYBLADE X tops, such as the Beyblade X Cobalt Dragoon 2-60C Launcher Set and the Beyblade X Soar Phoenix 9-60GF Deluxe String Launcher Set, as well as the new Clash and Carry Stadium, at Target stores now.
Looking beyond the thrilling World Championship later this year, BEYBLADE looks forward to continued celebration of its passionate community and innovative experiences designed to bring fans together across all generations in 2026 and beyond. Expressing the brand’s forward momentum, a representative from ADK Emotions NY Inc. shares, “As we look to the future, we are excited about opportunities to expand Beyblade’s reach and welcome even more Bladers into the fold.”
To stay informed around the World Championship and future BEYBLADE X updates, fans can go to Beyblade.com/worldchampionship2025 for details on additional tournaments taking place in France, Germany, UK, and more. Fans can also stay in the loop on all news around BEYBLADE X by following @officialbeyblade on Instagram, @beyblade_official on TikTok, @x_beyblade on X, and on BEYBLADE Official YouTube Channels here.
About ADK Emotions NY Inc.
ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a content and rights management company specializing in bringing Japanese animated IP (“anime”) to the global market. From media placement and marketing to creative planning, localization, and merchandise licensing, we help partners navigate the complexities of global distribution to bring engaging anime titles to a new and expanding demographic. Learn more about us at http://adkemotions.com.
About T-Licensing Inc.
T-Licensing Inc. is a US subsidiary of TOMY Company, Ltd. one of the world’s leading toy enterprises. The company specializes in rights management, licensing, marketing, and brand promotions for the global kids’ entertainment space. T-Licensing Inc. enhances the value of property brands, including those of its parent toy company such as BEYBLADE, through exposure at events, publications, linear and digital video media, social media, advertisement, and exhibitions.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
