LAS VEGAS, NV (August 21, 2025) — Baja Beach Fest, the premier celebration of Latin music and culture, is bringing its legendary energy to Las Vegas for Mexican Independence Day Weekend, September 12–14, 2025. In collaboration with Tao Hospitality Group, the three-day takeover will feature electrifying performances from Deorro, 3BallMty, Zedd, plus special surprise guests, for a weekend that promises to take the celebration to the next level.
Known for its unforgettable beachfront festival in Rosarito, Mexico, Baja Beach Fest is now exporting its signature vibe to one of the world’s most iconic entertainment capitals. Fans can expect an immersive experience that fuses world-class talent with the vibrant sounds, flavors, and spirit of Latin culture — transforming Las Vegas into a global stage for música urbana and electronic beats all weekend long.
Behind the movement are visionary co-founders Aaron Ampudia and Chris Den Uijl of La Familia Presenta, whose mission is to create the world’s most innovative music events and festivals. With a proven track record of producing game-changing experiences, Aaron and Chris have redefined the live music landscape for Latin audiences, building spaces where fans celebrate community, culture, and unforgettable performances.
“We’ve always admired Tao Group’s energy, its iconic brand, and Jason & Noah’s vision. Partnering with them to bring the Baja Beach Fest brand to life in Las Vegas to celebrate Mexican Independence Weekend feels like the perfect fit. This is just the start of something big,” said Chris Den Uijl.
Their impact extends far beyond Rosarito. The duo is also behind some of the biggest festivals in the Americas, including Sueños in Chicago, Coca-Cola Flow Fest in Mexico City, and Dale Mixx in Monterrey, as well as large-scale shows for superstars such as Anuel, Natanael Cano, Rels B, and more. Each event reflects their dedication to curating world-class lineups, immersive activations, and memories that last a lifetime.
With Baja Beach Fest’s return to Las Vegas, Aaron and Chris once again prove why they are among the most important forces shaping the future of Latin music and live entertainment.
